When lockdown started to lift, XXXX wanted to welcome Australians back to the pub. We came up with a sticky idea based on a simple observation. The idea was on the ropes for one reason or another, so I took it upon myself to shoot and edit a version of it using my iPhone. Alas, the concept didn’t make it, but I loved it so much I decided to upload it anyway. What could have been?

Role: Creative/Art Director/Makeshift Filmmaker

We planned to repurpose the floor markers from local pubs transforming them into the iconic XXXX brand mark.