In 2015, David Tan and I took part in the Young Spike Integrated competition. We were lucky enough to walk away with gold, beating out 18 other countries from around Asia Pacific.
We were asked to create an integrated campaign that motivated young Singaporeans to fundraise for the World Wildlife Fund (WWF). We had 32 hours to pull a campaign together before we presented to a panel of top Creative Directors and Marketers.
Role: Copywriter
Art Director: David HK
